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Modern fishing boats are running more electronics than ever before. Forward-facing sonar. Multiple graphs. Shallow water anchors. Livewell systems. Accessories. Long tournament days. Today’s anglers rely heavily on their electronics, and with that comes one major question: “How do I keep track of my battery system while I’m on the water?” That’s where NMEA integration …

The first-ever Pro-Guide Hope Classic was about far more than fishing. It was about community. Family. Hope. And giving back to a cause that has forever impacted the Shumaker family. In the spring of 2022, Truman Shumaker was diagnosed with leukemia, leading the Shumaker family to St. Jude Children’s Research Hospital in Memphis for treatment. During one of the most difficult seasons of thei …

Changing Conditions. Reliable Power. Strong Finishes. Another stop on the Bassmaster Elite Series brought another week of changing conditions and constant adjustments for the field at Lake Murray. Weather shifts throughout the event kept anglers adapting on the fly as fish behavior changed by the day. Staying competitive meant covering water, staying efficient, and keeping the trolling motor down …

Financing Your Setup with Affirm Big upgrades don’t have to wait. Whether you’re dialing in your electronics, upgrading your trolling motor setup, or building out a full power system for tournament season, you can get the power you need today and pay over time with Affirm. What is Affirm? Affirm is a financing option that lets you split your purchase into simple monthly payments, witho …