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About Us

Pro-Guide Batteries: Four Decades of Excellence in the Marine Industry 

Since its humble beginnings in 1980, Pro-Guide Batteries has been a cornerstone in the marine industry, renowned for its commitment to quality, innovation, and exceptional service. Starting from a modest garage with just a van and a pallet of batteries, Pro-Guide has experienced remarkable growth over the last 40 years, evolving into a trusted name among dealers, boat manufacturers, and anglers.

As bass fishing grew in the Midwest, Pro-Start/Pro-Guide batteries participated in local trails and helped anglers power their passion.  Below is a Central Pro-Am weigh-in in the early 90s.

Lane (far right) always had a passion for the fishing industry, and is the driving force behind Pro-Guide batteries in the Marine industry.

Now, we proudly serve the Missouri, Arkansas, Oklahoma, Kansas, Tennessee, and surrounding states markets with 10 locations, and 24 route trucks carrying our signature "Pro-Guide" Marine batteries and many others. 

Our goal has always been to provide the best quality products and friendliest customer service in the industry, and we believe our people truly do make the difference.