In 1980, Battery Outfitters opened in Golden, Missouri, selling batteries primarily for the automotive, commercial, and marine industries. 

As bass fishing grew in the Midwest, Pro-Start/Pro-Guide batteries participated in local trails and helped anglers power their passion.  Below is a Central Pro-Am weigh-in in the early 90s.

Lane (far right) always had a passion for the fishing industry, and is the driving force behind Pro-Guide batteries in the Marine industry.

Now, we proudly serve the Missouri, Arkansas, Oklahoma, Kansas market with 10 locations, and 23 route trucks carrying our signature "Pro-Guide" Marine batteries and many others. Our goal has always been to provide the best quality products and friendliest customer service in the industry, and we believe our people truly do make the difference.